In 2023, the international situation is complex and the real estate situation continues to be sluggish. As stated by the Industry Research Department of the China Building Materials Circulation Association, the overall economic recovery after the epidemic has shown a trend of "wave like development and tortuous progress". The real estate market is still declining, and the national building materials and home furnishing industry is also constantly undergoing changes and conflicts, with intensified internal competition. The overall market performance is "good data and poor physical perception".
Entering the Chinese New Year of 2024, Bathroom Headlines Network conducted a survey and understanding of the construction and resumption of work in the main bathroom production areas, mainstream enterprises, and distributors nationwide.
From the overall perspective of the industry, this year's production performance of enterprises and distributors has been better than expected. Starting from February 18th (the ninth day of the first lunar month), which is the first working day after the Spring Festival, many bathroom enterprises have started construction one after another, and it is expected that most enterprises will also start construction within the first lunar month.
In terms of terminal distributors, most of them also choose to start the market on February 18th (the ninth day of the first lunar month), and some distributors even start delivering goods and starting services on the seventh day of the first lunar month. Many distributors have reported that the market basically starts construction on the eighth day of the first lunar month, and by February 21st (the twelfth day of the first lunar month), almost all of them have started construction.
For this year's situation, some dealers have expressed that they generally dare not be overly optimistic about the market, and mostly focus on maintaining a stable status quo.
Recently, the Ministry of Commerce of China has once again set 2024 as the "Consumer Promotion Year", focusing on key areas such as green, intelligent, and elderly friendly, and implementing policies and measures to promote home consumption.
Overall, policy efforts combined with market vitality recovery will further restore confidence in home consumption. We will continue to monitor the bathroom market in 2024.